Well going abroad is a good option as the company had gained certain ground in India and also have superior expertise. But before going global,it should conduct surveys in those nations to estimate the market potential, existing competitors, entry barriers, regulations for food products(which are often stringent in developed countries)and acceptable pricing for such products. After arriving at figures for market potential it has to decide on distribution channels and pricing strategy. As demand would be more for such products abroad, a tie up with existing retailer netowrks is inevitable. Coming to pricing, as demand exceed availability of Indian products abroad, they can charge a premium but have to consider competitors prices before that. Company must be also in a position to hedge certain risks arising out of forex etc. One more important aspect is promotion for the products. As the penetration of internet in developed countries is high, they have to launch a website to promote their products and also have several value added services like home delivery and all. The company must also spend a lot on brand awareness. If the consumers abroad are not aware of brand then the cost and effort would be high..other option for this would be leveraging brand image of exiting retailer and pay for it.But in longer run building brand image is important and hence not use the retailer brand image option. After considering all these costs and benifits, the company can easily arrive at deci
