1) although figures of SIF reflect a lot of opportunity at home turf which should be encashed by regional promotional strategies and slight modification in product presentation.nothing should stop them from exploring global market
2) SIF should explore the global arena by entering into licensing agreements with mid-size food companies in the US and the UK for carrying out production and marketing operations in those countries. 3)SIF should use the presence of electronic media ...when indians can be influenced to eat burgers & french fries why not others .All we need is an Attitude, knowledge of population ,A FINE MARKETING STRATEGY & utilise our skills to make roads in burger lanes.
