Mr. Jha, I think you have got it wrong here. It's very much a known fact that insurance is not bought in India but rather sold and primarily for hefty commissions sometimes upto 50%. But that does not mean that misselling in the MF industry should be overlooked. Importantly the cost is ultimately borne by the investor NOT by the AMC. The commissions form part of the intial expenses or annual expenses that are borne by the investor. So ultimately its the retail investors like us who get hit the most. The writer is pretty much right in saying that SEBI needs to curb the menace. You seem to be a MF distributer who seems envious of high commissions paid to insurance agents.