Be it flirtatious (to some), his efforts to be (or striving to be) the best in the business are by all means laudable. He has lived up to his words of treating all his Passengers as his personal Guests Initial Bleeding might exist, its natural & bound to happen, Mallya is gonna reap all the rewards in the long run, in the vast airline industry you dont look upto the next quarter, you have to be farsighted & plan as per the next 03 years altogether, thats when his long-term planning will make sense & make them go red with envy. Dont go by the Flair, its natural, the man lives life to the fullest, what is praiseworthy is how one man has turned the entire industry on his own.