In his book, Wings of Fire, President Kalam writes about his vision for a developed India by the year 2020. One of the key methods of achievingthis, according to him, is what he refers to as PURA - Providing Urban amenities in Rural Areas. Thus, 'gramas' would turn into 'puras', he says. The move being taken by BPO firms to establish their operations also from India's smaller towns is a fulfilment of President Kalam's vision, to a certain extent. Although the companies seek to make this move for probably better profits, India's towns and their surrounding villages are poised for good growth.
