Real challenge for the retail sector lies in Food sector. What will Andrew Levermore do to get vegetables barcoded is also irrlevant. Making sure continuous and quality supply of fresh food from the rural areas going to be the challenge. Sustaining quality and quantity; and making sure the producers have working capital/internediaries haev working capital to finance the chain (farm to store) is to be addressed and tackled. Lets see how may retail ventures can sustain and support such supplies!