I live in UK, which is full of small & big superstores. Here TESCO dominates market. It can get permission to setup store in any locality across the country. Supermarkets wiped out all high street shops. Most hit are manufacturers and suppliers. They squeezed badly on price. Since 5-6 supermarket companies control whole country and they buy in volume, they do it on their terms. They decide how much margin they want to leave to supplier. Suppliers are forced to sell their goods with supermarkets brand. So suppliers cannot build their own brand at all. They cannot capitalise on the quality they provided over years. small manufacturers and suppliers face more problem in this matter. Once small stores and brands are killed, there is no advertising left. Down the line after couple of years, there will be no advertising revenue from consumer brands in mass media (TV etc). Which affects revenue of these media companies. This forces them to adopt subscription only revenue. There will be no free TV channel.
Right now it looks rosy picture and threat cannot be seen easily, but if necessary control is not used; it will create unrealistic monopoly in the country.
