Pkl. afternoon, 4.40pm., Monday, 31st Dec. 2007 Now Air Deccan has merged with swashbuckling bibbler Vijay Mallya's King-fisher for "considerations " he has to witness the total loss of popular efficient and frugal Air-travel by Air-Deccan by the lower classes of emerging professionals in India in this beginning of Aviation revolution in XXI st century . Well, the old elitist consumption under the buoyant Mallya could not market Captain Goip Nath's other work norms... Mallya goes for his Market Axioms , naughtily saucy girlie hostesses , oomph and bibbling hard Liquers..these are the hall-marks of nouveau -riche whom King-Fisher desires to provide the biggest single platform on his business -Plans.Captain Gopinath's sedate and austere dreams do not survive these lusty debonair practices , which is stock-in- trade of the southern Liquor Trader..D. Goel