Dear Mr. Rao ICICI pru Charging 18% premium allocation in first year but u should also consider if company is not charging this much how can they survive after all they are providing a life cover, (much higer than Premium) moreover if all the money is invested in equity than how can company sustain as Sum assure is there in insurance plan. Every invester should not take Insurance as Mutual fund, they have low entry load but Life cover in not there in MF. But Both are imp in there own way in evry portfolio. Rgds Puneet Mathur
