s customers will approach the indiviual stores and roadside venors and kirana stores becuase they can get good quality products or they can complaint to them or replace the material or otherwise can enjoy the warranty claim offered by the manufactuers through them.
Further roadside vendors are supplying fully fresh material and they bring the material every day in small quantity.
Considering the above I do not feel that the retail out let make a threat to them. Retial outlet is only a fashion purchase not a qulity and cheapest one.
In short i have been seeing every day that one roadside vendor near to one branded retail shop selling his product in good quantity than the retail shop. I have seen good rush in front of the vendor than the retail shop. So we can very well say Indian women are quality and price concious.
