yes, consumer will get benift no doubt. but how long, read the interview fully and carefully. it is stated in the begining, it will be sold in cheaper price, kill the retail and fellow competitors, then after jack up the price, that time no one will be there to compete. it is another marketing strategy . giants can affort to pump in money for few years and kill all the fellow competitors including small retailers and have your say later.. hahahahha, it is simple as that. whatever comes in cheap need not be good for all and for the country, where those will go. these will create another social problem. we should see little ahead, all the best or good luck