I think www.insurancemall.in is India's only insurance shopping website who has started the trend of online buying of insurance which is ulitmately help end customer to save money, time and get good service from insurance companies.I am in USA for a long time and in USA online trend is being from a long time, where companies cater to give good service to end customers. Now seeing the website for insurance mall "www.insurancemall.in" i think this is really a start of that trend in India now.All credits to www.insurancemall.in where you can buy not only insurance needs for india but USA too by just going to the www.insurancemall.in site and clking of USA flags. whihc the writer forgot to mention in rediff article above. Jayant, USA