Its an interesting incident you mention Yashonath. And Sateesh its not about Yashonath asking the right questions. In business the customer is always right. If you are not following that principle then theres something wrong with your business model. Today Sony has treated Yashonath this way, he might not buy a Sony product next time. He will tell about his experience to 20 people(and through rediff to 100s more) and that may or maynot have an effect of decision made by others. What all this means is that it's bad publicity for Sony and negatively effects Sony's customer base. And if you think this is too trivial for Sony, then let me tell you today companies invest a lot to ensure customer satisfaction and big bosses in Sony wouldn't like to listen to this incident.