Its more important to address WHAT then HOW, according to me today brand Garuda (Mar*ti) has been looked by people as it was once with PREMIAR AUTO (FIAT ) and Ambassador ...its not that they r not coming out with new models but people see it as Garuda (Mar*ti) a local kind of brand and not a STATUS brand. Its a BRAND problem...people now a days consider it as a DESI BRAND so increase the status by 1. Changing Name 2. Even forign collobration can help, even for the name sake !
