When ones reads all this Big adsd screaming about read inside. A customer hardly gets benefitted. Why - => All discounts taken off. You don't get a free floor mat free now. During Diwali - Cos were offering Freebies like Fog Lamps,Stereo,Seat covers,Gear lock,etc. at same price of the car. => EMI have been increased - Reason - Banks have increased interest rates - HDFC ~12 %/ ICICI ~ %11.75 Ppl looking forward to your inputs.