It was nice and thoughtful to read the interview transcripts of Dr. Philip Kotler. I was also inspired to see how big personalities in academic world such as Dr. Kotler are coming to India and recognizing Indian Economy as growth drive in coming decades. Certainly as Dr. Kotler mentioned, I would agree with the thought that Marketing Strategies would have more transparency element in coming period. World is getting closure and today's consumers are global and also their needs aspirations and purchasing power is pretty much getting global.
Marketing can't ignore the change which we see in global economy and would need to design strategies which are globally competent.
