Airtel, Hutch/BPL, Reliance, BSNL/MTNL, Tata, Idea, Aircel, Spice or Shyam......who cares! the subscriber may be with the operator because of brand, promotion,tariff,network coverage, network quality or customer care. But, what lies beyond being paticular about any of the above factors is that we have the option of chucking any of them for the other. the "power of communication" is not with airtel or with any other operator, rather it lies with consumer. If I compare it with the scenario 10 years back, where we had to wait even to disconnect our connection, we are in heaven!!!!!! Customer is truely the king is todays telecom industry in India, when these complaints of ours are not only heard but worked upon. Otherwise what else would explain the CEO of one of these cellular service provider calling customer care pretending to be a subscriber or a prospect! we can have any colour as long as it is red, green, blue, orange, pink