no one this country can ban anything. we ban so many things in the college or schools, but the pupils somehow use that. even in our houses, if parents ban the kids from watching the TVs, they somehow see their favourite programs and discuss. likewise, in kerala there are many dutypaid shops having middle-east labeled Coke and Pesi cans. affluents will defnitely go for that and the vendors kitty will be swelling. the article has rightly mentioned about the loss of jobs, starting from the bottling plant, godowns, distributions, bottle manufacturer [both glass and pet], etc., people coming from neighbouring states - Tamilnadu, Karnataka - as tourists can bring in bulk and drink in the Gods Own Country. will the kerala govt consitute special patrol to check the incoming passenger's luggages or will it ban the movies of SHARUK KHAN who had openly announced if Coke/Pepsi is banned, he would fly to America to drink it.