Now let us not just carried away by one single event. Is the ban justifiable? yes for the following reasons 1)the cost as mentioned by one of the readers is in paisas and we pay the cola companies the huge amount only to deliver us safe drinks irrespective of the water they get 2)leave alone the pesticides the drinks themselves have components affecting the body system 3)just because the cm of kerala has already taken up this issue in a wrong way the actions of pepsi and coke cannot be justified 4) of all the things, the government should take immediete steps to bring down the excessive usage of pesticides then encourage the organic fertilizers.