The author's argument that the ban should is against FIPB is incorrect. Permission is given to Coke and Pepsi to invest and earn in India subject to other conditions such as they meet the health concerns of the population of India. Once it has been shown that the pesticide content is high there is nothing in FIPB rules that can prevent us from banning their products. This is true anywhere in the world. Much stronger action would have been taken against an Indian company in the US if it was found to have pesticide in its products.
Coke and pepsi have not responded in a manner expected of a responsible company.
