It is true that these cold beverages maybe unsafe, maybe consuming up sugar and water and other resources, and probably un-worthy of us Indians, but the best way to counter it is simply by not consuming it. I have decided not to consume pepsi, coke but I equally strongly disagree with govt. deciding to ban things. These govts. are run by people of last century when globalisation and free markets did not exist. Dont worry, these things do not last long. Let the consumer decide business and let the people decide governance. That should how it should be.