This incident is really disgusting but since it has happened in India the company in question has gone with light fine. Actually the license for the bottling plant where this bottle originated should have been revoked.
The wise men from the advertisement industry would now support pepsi by saying that it was a ground breaking concept for advertising family planning.
In a country where the culprits of Bhopal gas tragedy go unpunished this is but a small & insignificant story.