its a very good concept.i ve been using the products incl.milk/ice cream/ghee/butter since last ten yrs.and availing a discount also every time.last week i ordered a box of 12 amul taaza thru net,but their was neither a respond frm amul nor the delivery .how can a expect a discount ! pls revert back.i thank u for the concept but expect it to be promp n reliable.pls revert back so as to place the order.....rgds atul