The article touches a very basic point. When countries like Israel and Ireland have produced products, we have concentrated only on services. This simply points that the problem lies basically not only in our education system but also in the economic environment. Developing a successful product is not made overnight. It not only requires imagination and creativity (which we have already), but huge financial resources and backup (which we dont have). By jumping into services, companies have easy money, which they dont have by entering into R & D.