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Innovation means NOT Einstien inda things.
by NAtarajan on Feb 18, 2005 11:33 AM

I absolutely agree. BUt one thing I want to add to the clarity is - Innovation in BUsiness doesn't mean "Invention", but to find ways to produce things in cheaper way. Here in gulf I find 99 % of the manufactured goods are from CHina, which are of cheapest quality. BUt they still have market b'cos of their price. WHile I always think we used to get better quality things back @ home may be for a slightly higher price.

If the manufacturer's in India can cut down that much and market it worldwide- for sure - customers worlwide will stick on to Brand-India.

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India: Innovating to thrive