definitely, b-schools have more theoretical work to do rather than pracitcal but there are b-schools who take thier students on a few day visit to other countries(or domestic companies) to show the students how the team works in the company(like ISB). indian b-schools should definately encourage students for dirty marketing. the corporate fratenity can also come together and can develop this process. little difficult but is possible. after all its a matter of common sense. today's students are tommorow's managers who will be sitting and working with you people. so palnt the seed today to nurture the tree tommorow as competition will keep on increasing as the companies go global