The article has been informative. But could be please throw some more light on "The Substance". What it exactly means and what does it comprise of ?
Balaced Score card, theoretically is fine to observe, but I personally feel that there would be requirement of huge data and its analysis. Is it really possible to apply BSC in Indian scenario where data recording is incoplete and unsystematic?
Regards, UV Vamsi Krishna SIES College of Management Studies +91 98192 80705
