Great Insight.. but PS3 is still far behind the Xbox 360 and with affordability becoming easier,chances are that the gap would further widen. As the industry gains in size,more platforms as well as Gaming Genres will be needed on both Sony & Microsoft. And if Console gaming becomes more Affordable(it is already more enjoyable as against the handheld & others),the propensity of people to convert into actual customers is immensely increased. we wish the very best to PS3 team. kuldeep (previously NSM for Xbox distribution in India)