I have had a similar experience. Infact it was on my mom's prepaid reliance account. On enquiring she was informed by the Chembur (Mumbai) Reliance world personnel that there's nothing she can do about it. But on enquiring from another Reliance world outlet I was told that its not at all mandatory but an option & got it deactivated from there. Just imagine, if they do it with 50 lakhs customers every month, they stand to gain Rs. 15 Crores every month. So, this is how they earn profits. I would recommend every Reliance customer to closely monitor their monthly billing. Its worth paying extra to have an itemised billing service.