YES, saugata u r right.it's a publicity stunt to sell the bra!this idea to hear may be right but practically it can not be and then why such a ridiculous matter woman will adopt to save some money? and another if this is depending on movement then any one can produce , man can produce with chest, cycling etc not required to fit in breast!and there may be other easy idea! but it will sound hot if u discuss on breast!!yeh that's it!!!