Looking at the potential of Cosmetic Industry and the number of people in India. Suddenly we saw India winning all the beauty competitions for 3-4 years and the cosmetic industry boomed. MNC(cosmetic) made huge money out of it. Now you can see from past 4 years Latin American winning competitions. Later we can see in some other continent. So all this is just created by some MNC's in order to promote their product. There is nothing like real talent or beauty involved.