Traditionally in India it is the month of FALGUN which is celabrated as month of love and frolic starting from day 1 till culmination in HOLI.
From day one of Falgun starts the singing, dancing and flirting starting in the evening after dinner and carrying on well beyond midnight.
Holi gets celebrated also as reconciliation with larger society and show of love for the society as a whole.
When we have such super month and traditons the Valentine day sounds utter nonsense and most rididculous and loss of great tradition.
It needs to be recalled that Romans had lot of connection with India including that of laguage. Like Julian Calender was a poor copy of Vikrami Sammat so is Valentine a poor copy of our Basant celebrations. In Gujarat Dandia is still popular so how come that we are neglecting Falgun and taking interst in one day of Valentine which was supposed to coincide with our Basant Panchmi. It is the mischief of card manufacturers.