Sir, How true your thoughts are. Yes reality sucks. In the guise of a being a casual, happy go lucky person, most of us are highly ambitious individual. We are not driven by internal motivation, but by the goals and agenda set by the market and glamour. It requires lot of courage to stand alone on one's feet, to be able to really discover what one likes/wants to do or do what one's heart says.
It has become fashionable to talk about sex, to smoke, to flash your drink. People who can't be seen to be casual, who don't drink/smoke are seen to be somwhat laggards, backwards, not in tune with modernity.
But, behind the veil of pretence of careless attitude lies a very clever and calculating mind which is always devising ways to promote his/her self.