BIG PLAYERS LIKE RELIANCE AND INTERNATIONAL FIRMS ENTERING THE RETAIL MARKETS IS THE REAL RESON. THEY HORD ALLOW PRISES TO RISE AND ALL SMALL PLAYERS WILL DIE A NATRUAL DEATH AND THEN THEY CAN THRIVE AT MARGINS WHICH IS SUITABLE TO THEIR GREED. THE POOR IGNORANT MAJORITY MIDDLE CLASS SUFFER AND ARE SATISFIED WITH WHAT EVER IS OFFERED TO THEM LIKE THE EXAMPLE GIVEN BELOW. GOLD PRISES RISE SLOWLY FROM 10000 TO 13500 ALL THE MEDIA SHOUT AT THE PEAK OF THEIR VOICE THAT THE PRICE HAS RISEN. THEN THERE IS A REDUCTION OF 500 AND THE MEDIA SHOUT AT THE PEAK OF THEIR VOICE THAT GOLD PRICES HAS COME DOWN THE COMMAN MAN IS ELATED THAT THE PRICE OF GOLD HAS COME DOWN AND RUSHES TO BUY NOT KNOWING THAT IN FACT IT HAS GONE UP BY 2500. THE SAME FORMULA APPLIES TO EVERYTHING FROM VEGETABLES TO OIL TO RICE AND PULSES SRIKAR
