If you want to go with the herd, yes the coaching is very much necessary. However, the reasoning stops just there. I do not see any reason why an individual can not prepare on his/er own and get through the JEEs & CATs. Given the pattern of JEEs now, i think its all the more useful for an individual to develop his own base of understanding rather than slogging out on tradition set by others. Also, the parents need to realize that coaching is not a necessity. N more importantly that there is life beyond the IITs & MBBSs. There are many more equally lucrative options which an individual should be exposed to and if interested should be allowed to take up for career as well.