Sir, well-written article. I liked the expression "So, after giving my reason for living a not-so-quiet burial, I joined the mush factory"!
But saying V-day is a menace comes across as slightly cynical. V-day, in my opinion, is a perfect opportunity to tell your loved ones how much they mean to you. And I think this can certainly be done without the gushing and mushing! A simple hug and three magic words "I love You". If u do this everyday, nothing like it. Else, you always have a V-day to do it!