Well, At initial stages of ur career,One can find a job of good packages whether u r from finance or marketing. But once, one start moving up in tha ladder of management, marketing do score over Finance. Evry well said in previous article, that products offered by companies in same segment do not varry much, but still one performs well n other does not. Initial growth,sustainance alll depends upon how u market ur product. Jo dikhta hai vo bikta hai, very well sums up the story.
In this competitive world, products are more or less the same, its the startegies that matter. See icici n HDFC or u may say other banks. ICICI so agressive n hence growing like anything though the prodcuts n services of other banks may be somehow better.
Finance is more of operational part which do not take into account the external enviornment but marketing guys do sense the changes in external env n makes product accordingly. So its marketing that dictaes the product in the final countdown..
