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Marketing and Finance go hand in hand
by Deepa Narvekar on Jul 23, 2005 10:18 AM

Do you know of any company that is without a marketing executive ???? Do you know of any company without a finance guy??? I am sure that your answer is NO. Both marketing and finance should go hand in hand to make a company successful.

My next question would be what does a marketing executive do?? He is the person who is directly in touch with the suppliers and the customers. He is the person who could communicate well. He is the person who generates ideas and executes them. In short, he is the representative of the company.

On the other hand, finance is the support function. A finance guy helps the marketing guy to execute the tasks. He is the guy who keeps checking the cash flow in the company and warns the marketing guy in case of any discrepancies. The marketing guy would then go back to the vendor and negotiate a better deal.

Hence, one could not demean a particular career. One should always follow ones dreams and should do things of ones interest. And keep the long term goal, the destination in mind.


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MBA in marketing is better