Hey People, I have read most of the comments made by a few individuals. I like to keep things Simple & stupid. Yes agreed to the fact that effective & aggressive Marketing strategy will help you reach your target, real good example are ICICI Group, UTI Bank etc and many FMCG companies. But we need to know one thing very clearly that even for effective marketing or even to run the show for any organization, Finance is important. If a company does not have regular and healthy influx of fund and effective funds managing ideas & strategies then definitely we are asking for trouble. Even Marketing needs Finance, after all the Marketing department does not work on charitable basis. I am of the view that Marketing or Finance both are the very important, but without finance Marketing ?? hmmmm I will leave this question to all you people out there.
Amit Naik Team Leader BPO Services. Executive MBA from Manipal Academy of Higher Education, Pursuing MS finance from ICFAI.
