If we say an organization is the'body',then finance and marketing are like two hands of the body.But between the two perhaps marketing will determine the success or failure of the organization.Let us say if marketing is the working hand(right or left)the other hand is finance.A company can still survive for some time and even recoup if the marketing is strong,where as if it is only finacially sound but poor in marketing it will ultimately wither away!Marketing is undoubtedlly the 'driver'and in forefront always,where as finance can always onlybein'supporting'role.However one should not forget the fact that marketing alone wiithout finance can not make the organization survive for long and ultimately wither away!
