although we, the Indians, are all party to this baaad cellphone etiquette, it was a good read. Enjoyed reading the piece....and cant afford to deny appreciating the sense of humor of the writer. It has given me some food for thought....though my gadget is on vibration for most part of the day...and i forget to set it on volume even wen i get back home. But itz true that some people aint as oblivious of their sets as me....and thus are a perennial threat to my everyday living!!