I believe that market sells on the Brand name in the short term and that is what we as a society are passing on to our next generation "Short term".This Short term attitude then moves further and enslaves the person whole life.He only looks for the short term. We should be talking to our next generation in terms of improving the overall levels of individual rather than just a short term instinct at some exam.I guess when that overall levels have reached a point then succes is marked for the individuals anyways.