IIM took 50 years to reach where they are today. To make a brand in this era where you need to shout out loud to get heard I would not denounce the tectics used by Mr. Pritam Singh which so rightly pointed out is known by everybody. But in MBA brands are not built by media spendings. The brand is built by the 'Alumnis'. And it is a slow process involving the pass out batches to reach places and positions in organizations they are serving. I can safely say that in a few years brands like MDI,SPJain, FORE, would make their own niche in this segment.
