Sachin has the tendency to skip the matches telecast on channels other than on ESPN-STARSPORTS. Sachin skips the matches due to so-called injuries especially when the same are shown on SET MAX. That is the reason for him not playing IPL so far. Sachin plays for the sponsors lobby. Even during the World Cup 2007 in West Indies, it was the same story as telecast right holders were Set Max. So he played poor cricket to avoid India's progress in the next round. He skipped Sri Lanka series (SL rights are with SET MAX?). He is against SET MAX channels or against all the rival channels of ESPN-STAR with whom he has an understanding.
