Well, we have no servile attitude to white color. We have servile attitude to have look alike attributes of those who are the most powerful in the world. Whites are the most powerful in the world, so we want to be like them. Lets say 100 years from now, non whites get stronger, may be india, then automatically there will be a trend to be more tanned.
People are attracted to power and not color. Color is just a "manifestation" of power.
PS: You won't find many japanese fascinated to white skin.