yep .. gues who will pay for this eventually?? its going to be you and me .. by way of costlier advertising which we will end up paying by rising prices and soo thereafter .. by pay channels .. we can forget watching cricket matches for free . .viewers of Tatasky are already finding out .. though he govt has forced them to broadcast matches shown on DD .. its only a matter of time tha the govt will relent .. kalyug hai bhaai kalyug hai
