Internet web site are news media too, similar to newspapers. An example being rediff, to which I come back everyday for news. It would be fair to say that in some cases "web" sites get across news much faster that traditional media. As many emergency situations have demonstrated before, people do turn to the web for information and help.
It's a pity that such short sightedness is getting in the way of a possibly interesting experiment in cricket.
I wish there is way we could get the BCCI to see reason.