They want squeeze out money from every millimeter of coverage of this bloody charade called IPL. I really hope people lose interest in cricket. The public alone is the blame for all this. If there was no demand, there would not have been such drama enacted out. Instead of doing their men were glued to television and following it like mad on net and mobile. This is the end result of all that.
If only the public had showed same interest in the affairs of the country!! It would have kept the politicians on the toes and India would have been a far better place.