even brazil n south america dosen't do such a vulgar display of monetary rewards.. even if they win the world cup.... n it's their biggest sport n passion like cricket is to us... n we should try and be reasonable.. celebration need not involve so much money n make other sports n sportsmen in the country look like poor and unfortunate orphans n curse their luck for having to play for india...n not get any rewards inspite of winning .. BCCI just wants to satisfy its big ego n show ICL it's might thru mindless rewards