Obviously everything is a business these days. All games are pure business, selling entertainment for price and marketing it smartly by creating hype and euphoria for future gains.
We live in such a world, every one has to think about their own business and be shrewd enough to know when to avoid the salesman, when it is over priced. Every one has a choice. Ofcourse not everyone can understand this may be no educated enough, or drugged by BCCI/Cricket. :) Anyway, that is the way of life.
BCCI is a shrewd business, that is where the other games like Hockey, Chess, batminton, Billiard, etc are lacking even though we have pretty good results in these. They are not marketing their product as well. They should learn something out of BCCI and capture the moment, create some drama and hype when they achieve victories. There is no point in rueing how well cricket is received.
Yes, I did enjoyed the game too a lot, infact I went late to office. Yet I too feel that it is an overdose, probably Gandhi Ji would not have been received that well with such a hype these days. It does have positive effects of people coming together, but again there should be a balance. May be BCCI&Media are are great salesman and cricket is a great product. They have the right to sell their product with full aggression, we cannot cotrol on how they do business. People have their own choice to keep it balanced.
The achivement is definetly a great one. Great commitment, Never giveup attitude, Self
